Will customers change drinking habits?

On Tuesday, Diageo confirmed that it will increase the price of its pints from February 2nd.

The cost will increase by 7 cent per pint (excluding VAT), which is the 5th time the company has done so in three years.

Pat Crotty, CEO Vintners Federation expressed his disappointment to Matt on The Last Word, saying that publicans are “being hit from all sides” and that they “cannot continue to absorb these hits year after year”.

Hit the ‘Play’ button on this page to hear what he had to say.