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Land Enterprise Deals Using Great Openers with Christian Banach

Live Better. Sell Better.

CHAPTER

How to Start a Cold Call

In your opener, you want to again make them realize that this is not just a blind cold call. So the same type of talk track that we're using for the email, we're trying to incorporate that into the beginning of the cold call. If they're not willing to jump right into, you know, a big one hour workshop, then we try to move them,. hey, how about maybe a 15 minute call will this at least dive into what this workshop is all about? And then we kind of make it a little bit of a bigger ask and then we'll pull back and ask for something maybe a little bit more modest on their behalf.

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