Google may have figured out that putting Reddit at the end of a Google search helps it and maybe is messing that up. In observing, in trying to observe or measure or find the stuff and find to find, you break the foundation of your good information in the first place. It's cool time. This is also good podcasting. People here need to know about this stuff. So I mean, who cares what we do? Who's listening back here? If you're back here, you already got through the ad block. So I don't care. Welcome. Thanks for coming in from the cold.