Generating Margin and Optimizing Pricing for Startups

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Exploring strategies for startups to create margin through addressing customers' pain points and optimizing pricing by helping customers transition into new status groups. Examples and personal experiences are shared to emphasize the importance of specificity and problem-solving language in generating higher margins.

Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently.

00:34 Intro
02:00 Taco Bell Pricing
03:16 Forks and The Freakin’ Super Bowl
05:02 Stubbing Your Toe on Reality
09:00 Smooth Jazz
09:34 Four Places to Find Margin
11:19 Margin Comes After Pain
13:09 Margin Comes From Removing the Worst Part of a Painful Process
14:11 Margin Comes From a Status Level Jump
14:50 Margin from Specificity and Problem Language
16:35 Basketball Lesson Pricing
19:08 Pay Yourself First
22:56 The End - My Son Loves to Dance