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Yahoo! The Yodel Heard Around the World

Twenty Thousand Hertz

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Yodeling into the Digital Era

This chapter chronicles the journey of a young artist who embraced yodeling, inspired by a formative figure, and formed a band that gained traction in the 1990s. It highlights the cultural resurgence of yodeling, its role in branding, particularly for Yahoo, and the creation of an iconic yodel that unexpectedly gained widespread fame. The narrative intertwines personal experiences with the evolving music scene and the emergence of the internet, showcasing how traditional sounds influenced modern marketing.

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