Metrics in Zero to One Projects

i think you have to take people as a p m on the journey with you to start making these metrics part of ther dato day life in zero to one projects, especially metrics. Your go or no go should be based on hypotheses and metrics that you measure episodically and confirm that your decision was valid or invalid. If you're not able to do this, i would suggest finding a better metric,. Or engaging back with your own team and your pierce, or maybe some mentors, to find a way to measure a metric for your launches....