Rochelle King is the Global VP of Product Design and Insights at Spotify. In this episode, she discusses the difference between teams being data-informed, data-aware and data-driven, why our "data friends" are a designer's greatest ally, and how she taught her team how to debate each other. FOLLOW US Twitter: http://twitter.com/highrespodcast Facebook: http://facebook.com/highrespodcast iTunes: http://bit.ly/highresitunes Google Play: http://bit.ly/highresgoogle Get early access to the next episode: http://highresolution.design/early-access THANKS TO OUR PARTNERS Squarespace – Squarespace is a SaaS-based content management system offering a website builder, eCommerce, and domains. We're big fans of Squarespace, they're a must-have for startups, photographers, bloggers or hobbyists looking to put up a beautifully designed digital presence! Get 10% off your first purchase on Squarespace. http://bit.ly/sqspacesponsorlink InVision – InVision is the world's leading product design platform, powering the future of digital product design through our deep understanding of the dynamics of collaboration. Teams that build digital products are at a serious advantage when they use InVision's suite of prototyping tools. They're a great way of getting everyone on board. Get 3 months free with InVision http://bit.ly/invisionpartner Searle Video – Searle Video is a creative studio based out of Portland, Oregon. They've helped the creative community tell stories for over 10 years. They've done advertisements, behind the scenes stories, and documentaries for companies like Slack, Intel, Adobe, Google and the XOXO festival. http://bit.ly/searlesponsor