I think we're start for a long time. This was just kind of a, it was sort of a buzzword for a while. And I think now it's turning into a real clear thing about what this exactly is. In fact, do you want to take a stab at just like defining it for the audience here like just a very concise definition of what a semantic slayers are? Yeah. It's something that at least so fully consolidating on terms. So every BI would go to that data model and kind of use it as an interface. Right.