4 Media Buying Rules Most People Get Wrong On Meta
The Andrew Faris Podcast
00:00
How to Bid Lowest Cost and Highest Value to Increase ROI
A higher CPM ends up giving you a higher ROAS. It's possible that your customers, despite having the same AOV on first purchase, have very different behavior. So being aware of different LTV behaviors by first product purchased should change your targets. And lifetimely allows you to go in and check first product purchase to see what the LTV differences are.
Transcript
Play full episode
