Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

Advice for Sports Marketers and Advertisers

If you're not talking at 75% of the time, you're doing your audience into disservice. Play the hits, respect your audience and understand what topics resonate. Be happy for other people's success beyond yourself. I don't think I was capable of that in my twenties just based on my childhood or early thirties.

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