9min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Transitioning To A 1st-Party Data Plan

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Building a First-Party Data Strategy

This chapter explores the development of a first-party data strategy, highlighting the significance of understanding customer interactions and effective data use. It emphasizes a gradual approach to data integration while addressing challenges in securing executive investment aligned with business objectives.

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