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9min chapter
Transitioning To A 1st-Party Data Plan
MarTech Podcast ™ // Marketing + Technology = Business Growth
Building a First-Party Data Strategy
This chapter explores the development of a first-party data strategy, highlighting the significance of understanding customer interactions and effective data use. It emphasizes a gradual approach to data integration while addressing challenges in securing executive investment aligned with business objectives.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode