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Planet Money Records Vol. 3: Making a hit
Planet Money
How to get a song on the radio
Christalia says record labels pay someone called a radio promoter. Their job is to put songs in front of DJs and say, hey, do you want to consider playing the song on your station? They charge like $10,000, which is double Christalia's total promotion budget. "We may have been putting out these like weird, brybee vibes," she says. In the music industry, bizarre vibes are known as peyola.
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