MASTERS OF MEDDICC  cover image

Masters of MEDDICC - Keno Helmi - 5x CRO - Enterprise Sales Leader - Episode #1

MASTERS OF MEDDICC

CHAPTER

The Importance of Engaging with the Economic Buyer

In this chapter, they discuss the importance of engaging with the economic buyer in sales deals. They reference a software company called ICIT that provides a sales source plugin for MEDDICC and mention data from ICIT that shows the correlation between direct engagement with the economic buyer and successfully closing deals. They also address the challenge of convincing champions to involve the economic buyer early on and share strategies for educating and arming champions for successful outcomes.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner