Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] 5 Drivers That Motivates Human Behavior

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Arc the Story

There has to be some kind of conflict, some kind of tension, right away. And then after that, you have this downward curve of the arc, wer a, every all the loose ends get tied up and then you havew what tustov called denument or resolution, whereit all comes to a close. We've all, i think, heard someone tell a story in which they go on and on and on  and you're like, iga, now it's getting boring. T so you've got o be able to a, play with the story so that you can get that arkright.

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