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Personal Brand
When we say personal brand, we have this idea of someone who is more interested in promoting themselves than they are in being helpful and useful to others. My brand is not self-congratulation, self-promotion, and buying ads on Twitter so that I can advertise my own self's awesomeness. It's slightly scammy almost. Trying to trick people into thinking you, you, I don't know, no more than you do. That's like the opposite of imposter syndrome. It's like, I'm proud to be the imposter.