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How Footwear Startup Allbirds Is Decarbonizing Fashion

Cold Call

CHAPTER

How Did You Pitch the Wool Runner to Seed Investors?

The idea of unlocking naturally derived materials to create amazing products was in there, but we had to also add a compelling go to market strategy and really focus on that. And if you think back to 2015, there's no direct to consumer or vertical retail business in the footwear industry at any kind of scale. So it's a great example of just two seemingly disparate disciplines coming together in a way that creates something new and some true innovation.

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