75 (Sell): Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)
30 Minutes to President's Club | No-Nonsense Sales
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Empathetic Selling: Bridging Stakeholder Concerns
This chapter explores the diverse needs of different stakeholders in a sales environment, emphasizing the distinct concerns of law firm partners versus administrative staff. It highlights the importance of empathy in sales conversations, connecting technical issues to broader business challenges for effective problem-solving.
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