How Did Spotter Come About?

I was still working in a machine when I saw that YouTube had changed its algorithm to focus more on engagement versus viewership. A lot of creators were creating what we call episodic content but not episodic in the nature they were creating let's call it baking right and people were able to go kind of get lost in that viewership. It takes a long time to take aha moment so just to give you the example I said wow I'm not even sure that the gamer understands that they have that video that continues to create cash flow for these creators. That was the kind of beginning of Spotter.