Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Sweathead, A Strategy Podcast
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Introduction
Mark Pollard: I've literally just finished an accelerator. We did it in four weeks, eight live sessions, lots of online videos. It's a four-week program and we had 25-ish people take it,. He says he loves it because it's not just about writing better creative briefs or doing better strategy. "We're increasingly trying to blur the lines between doing strategy and actually being a creative individual"
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Transcript
