The Limitations of Animation

"It's more a question of like, I want to make a certain kind of video. And up until this point, the answer is, okay, well, whatever you're going to make, it has to be an animation," he says. "And so my thinking was I'm going to do a video that's a different kind of thing and can also possibly have a much shorter turnaround time." He doesn't care about what other people think: "Why do you need to even put down that market?"