You Can't Persuade People

You don't persuade people, you listen to them. Find out where that came from. What were those experiences? How did that opinion or preference form? Where does it come from? What are their guiding principles? And help them explain what their guiding principles are. Launching this new book as a self published book so that should be its own interesting journey. That book should be out like we have it w we're figuring out the table of contents. It's that close.