When Patagonia founder Yvon Chouinard first got into business, all he wanted to do was make better equipment for himself and his fellow “dirtbags.” Over 50 years, he built Patagonia into a global outdoor retailer with a sustainable mission and ensured that the company’s profits will go toward protecting the environment for years to come.
In his latest book, “Dirtbag Billionaire. How Yvon Chouinard Built Patagonia, Made A Fortune, and Gave it All Away,” New York Times reporter David Gelles chronicles how Chouinard set new industry standards for sustainable production and charitable giving. Kara talks with Gelles about how Chouinard’s version of conscious capitalism compares with that of tech billionaires, what to make of shifting US corporate environmental and social responsibility, and how artificial intelligence could affect the climate in the future.
Want to see Kara and Scott Galloway live on the Pivot Tour November 8th-14th? Limited tickets are still available at PivotTour.com.
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