6min chapter

The Herd with Colin Cowherd cover image

3 Rounds with Daniel Cormier - DC on Alex Pereira's DANGEROUS RISK, Islam Makhachev vs. DDP, Jake vs. Logan Paul

The Herd with Colin Cowherd

CHAPTER

The Art of Deception: Paul Brothers and Their Marketing Mastery

This chapter explores the strategic marketing techniques used by the Paul brothers to create excitement around their brand, including a clever ruse involving a fake fight poster. Additionally, the chapter examines the unexpected interactions between fighters Islam Makhachev and Dricus Du Plessis, highlighting their contrasting weight classes.

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