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Peak social media: Trouble at Twitter

FT News Briefing

Elon Musk's Grand Plan for Twitter Might Be to Turn It Into an All-Encompassing App

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Hannah says the financial challenges means he just needs Twitter to start making money. As well as slashing his costs, he's tried new ways of raising revenue. So far, that doesn't look to have brought in a huge amount. There are various estimates as early days, but it doesn't seem anything on the kinds of sums that you can get from big ad deals.

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