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Dini Mehta on Mastering Multi-Product Strategy & Building High-performance Teams

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CHAPTER

Navigating Multi-Product Strategies

This chapter explores the transition from a single product offering to a multi-product strategy in tech companies, focusing on the importance of founder quality, team dynamics, and customer validation. It discusses the intricacies of sales team structure, emphasizing the balance between generalists and specialists in product sales. Through the lens of personal experiences and industry insights, the chapter highlights the key challenges and strategies involved in successfully launching and selling multiple products.

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