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447. Exactly What to Say - The Magic Words for Influence and Impact

The ONE Thing

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Crafting Compelling Value Propositions

Exploring the essence of value proposition in business, this chapter delves into the intricate details of service, pricing, experience, and contribution in creating a distinct value proposition for customers. Learn from the strategies of renowned brands like Dunkin, Starbucks, Amazon, and Costco in formulating compelling value propositions that resonate with their target audience.

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