8min chapter

The ONE Thing cover image

447. Exactly What to Say - The Magic Words for Influence and Impact

The ONE Thing

CHAPTER

Crafting Compelling Value Propositions

Exploring the essence of value proposition in business, this chapter delves into the intricate details of service, pricing, experience, and contribution in creating a distinct value proposition for customers. Learn from the strategies of renowned brands like Dunkin, Starbucks, Amazon, and Costco in formulating compelling value propositions that resonate with their target audience.

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