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Getting OKRs right — Sten Pittet on The Product Experience

The Product Experience

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Do You Care About Performance This Quarter?

Marketing is changing really fast, and if you plan on the top it means everything that came down underneath needs to change as well. So what is better is to trust humans. You can tell a bunch of people, here's the idea. Here's what we want to achieve, right? And you show them objective, you show them some key results. Do you care about performance this quarter? Or do you care about growing the number of customers? What tradeoffs are yes, people to make? Like, do you want them to focus on bringing product A up or get more money out of product B?

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