Is There a Gap in Closing a Lead?

i always feel like when people talk about building out a funnel, it's like ote down a the lead magnet. And at what point do you turn to getting them on to the gule? i would be veirly tempted to create a follow up, asking if the lead magnet actually worked for them. I'm more of a direct sal kind of guy. Like, i like to get to the point. E know your business, they know that you want their business,. So there's no reason to drag it out for six months, like you're dating. There is obviously some value in warming up a lead a and gaining their trust. But again, we're not to increase

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