The more often a formula is used the more predictable and less appealing it becomes. Everything is a remix, especially if you want to spread new ideas. Creativity happens when ideas have sex. That's your job If you want to collect ideas and then mash them up, break them down, put them back together in different ways you really can't judge the output. It's the natural result of what you consume but he said that whatever you consume is downstream from what you create. He talked about Seheel Bloom at Craft & Commerce who was talking about his Crayola system for people with learning disabilities or mental health issues. The book also talks about Ann Lourou-Laurie