217 Making Websites Win by Dr. Karl Blanks and Ben Jesson
The Marketing Book Podcast
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What Is a Conversion Rate Optimization?
Conversion is basically the purpose of the web site. And conversion rate is just what percentage of visitors actually do what the websi owner wants them to do. A lot of companies don't really think about it, or don't really treat it as a girl and end up getting lost in m just kind of brand marketing vagueness. It's very hard to make a web sike that convert. But all the most successful web sites are, you know, people use them. Customers use them se they because they work. So many web sites aren't focused on doing their entire reason for being - which is delivering information at the time customers want it. The cost of adding features often stops
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