Positioning with April Dunford cover image

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Positioning with April Dunford

00:00

Navigating Positioning Challenges in a Zero-Touch Sales Landscape

This chapter explores the hurdles businesses encounter in market positioning, particularly in zero-touch sales models. The speakers stress the significance of competitor research and customer insights while addressing the risks of scaling without a solid grasp of product values and market communication.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app