Positioning with April Dunford cover image

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Positioning with April Dunford

CHAPTER

Navigating Positioning Challenges in a Zero-Touch Sales Landscape

This chapter explores the hurdles businesses encounter in market positioning, particularly in zero-touch sales models. The speakers stress the significance of competitor research and customer insights while addressing the risks of scaling without a solid grasp of product values and market communication.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner