How to Market Locally in a Podcast?

A lot of people fall into this trap too is the instinct is let me promote the tour show, go check out the tour show. But if you're trying to reach a new audience who doesn't know him, that's not compelling. So cool. Let's go to your second question. How would you market individual podcast episodes in specific local cities or states? I think there's specific shows where you want to try to look at market more locally. And I'd love to invite some of that.