The Sandbox

Hesand box is essentially a user generated content platform. It's just a virtual representation of physical space so that people can come together and do cool stuff. sandbox has become, i think, quite a medevers property based on that idea because it's really one of the first u g c platforms with critical mass of players. And we collaborated with snoop to essentially create a a snoop environment and a club,. which, you know, reflects his branding.