Challenges and Opportunities in Podcast Advertising

Matt Reustle, CEO of Colossus, a business-focused podcasting network that’s home to Invest Like the Best, Business Breakdowns and Founders, sees podcasting as an antidote to many of the ills of algorithmic media.

“To me, it's the highest trust media. I think everything else now lacks nuance. And I actually still care about nuance. There are shorter attention spans, which I completely understand. Where do you actually get time to hear someone talk about opinions that aren't scripted? Is it proper back and forth conversation, not just a bunch of us talking at one another on Twitter and replies aren't really constructive conversation?”

We spoke about why podcasts excel at nuance, the business models underpinning the business, and why subscriptions haven’t yet become as widespread in podcasts as other digital media formats.