283 - Organic Content Isn't Free | Demand Gen Live S2 x78
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Is the Company Not Giving You Access to Your CRM?
If you're working with any company as an outside firm that's meant to drive revenue for your business and they don't ask for access to your c r m, huge red flag. How the hell are they going to know whether the ship's working? Right? So what i would do, if you want to be in a more objective mp as, i would set up self reported attribution. I would set it up on the web site. If all their doing is run lead gen, all the attributions there, you know? Ti mean, you don't even need self reported attribution, because all you can see is, we have direct attribution for al these leads. They came through the
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