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11min chapter
EP 126: Eran Zinman (Co-Founder, monday.com) on The Efficiency Hacks That Drove monday.com to $14B
The Logan Bartlett Show
Navigating Performance Marketing and AI Integration
This chapter examines strategies in performance marketing with a focus on Facebook for customer acquisition, discussing the balance between channel depth and diversification. It also explores the intersection of AI with marketing practices, including the automation of ad creation and the potential for emerging technologies to enhance user experience. Additionally, the chapter addresses the evolving pricing strategies in response to AI advancements, advocating for usage-based models that better reflect customer value.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode