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Why Perelel is getting into protein after 5 years of supplement growth

The Modern Retail Podcast

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Building Trust in Health Subscriptions

This chapter examines how a health brand fosters customer trust through the involvement of medical professionals, highlighting the role of a medical co-founder and a dedicated team of doctors. It discusses the challenges of launching in a constrained financial environment and the emphasis on storytelling for brand awareness. The chapter also explores the intricacies of establishing a successful subscription model, focusing on adapting to customer needs and the importance of continuous improvement based on feedback.

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