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EP 428: "You paid WHAT for that?!" Or, How Echo Chambers Distort Prices and How We Think

What Works

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The Role of Price in the Creation Economy

Price signifies the assumed special quality of the information or service on offer. Price now is not only a tool for collecting monopoly rents, but also a symbol of the unique and non-replicable qualities of the brand. It rounds out the aesthetic message communicated through social proof, design, and value proposition. A sky high price both signals the unique qualities of the commodity and justifies itself through those unique qualities.

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