The Importance of Identity Based Goal Setting

LZ: I like that you start your goal setting with "I am" LZ: There's a guy named Craig Rochelle who talks about declarative statements. And every morning I read them and stuff like, 'I'm a great husband' That line fits so well with what you say all the time about identity based goal setting. LZ: It might not be true but because I tell myself that every day, like I act in that,. Like I'm happy. So that's cool, man. We always start our goal setting by asking ourselves Who are you and who do you want to be?