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19min chapter
Episode 1: Introduction to “The Product-Led Playbook”
ProductLed Podcast
Navigating the Shift to Product-Led Growth in SaaS
This chapter explores the transition to product-led growth in B2B SaaS sales, emphasizing the necessity for a 'try before you buy' model favored by modern buyers. It addresses common challenges companies face in fully embracing PLG as a holistic strategy and the importance of aligning organizational structure for successful implementation.
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