The Biggest Mistake I Made Growing the Business

David: My first co-founder Ali who I'm still friends with one good lesson that I think I learned from her was we were very like open in dialogue about how we were feeling about the business. She's a designer she's a design studio with her husband now. So it wasn't an ego thing for me because I almost feel like I like shy like it was more like a fear thing so it wasn't like boisterous like put myself out there but this is a house of cards and if I don't keep things going like it's gonna fall apart.