Printing Is a Soft Skill, Not a Hard One

Start ups are hard because human behavior has a bigger impact on start ups than idea or team. Managing your own money is a soft skill, not a hard one. It's about human behavior, not about smarts. And the right mind set can be, needs to be your super power. In och, printers mind set needs to be a weird and unnatural mish mash of optimism, pessimism and goldfish ism.