6 Web3 Concepts That Businesses & Creators Must Plan For In 2023 | Amanda Cassatt @ Serotonin | #142
The Milk Road Show
How Do You Think Brands Are Moving Into This?
I'm just curious how you or the brands are thinking about this now. It's such an early stage and not a lot of people have wallets, right? Because this is what you're referring to in terms of like being able to retarget or remarket is when they get an NFT or something in their wallet, that's there for forever kind of thing. And on the second question, so I was chief marketing officer at Starbucks from 2016 through 2019. One of our most prominent products at consensus was always Metamask, which is the most popular web three native self sovereign wallet. We don't think there's been a lot of wallet innovation actually since the original Metamask,.
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