3min chapter

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Christian Madsbjerg on Why “Design Thinking” Is Bogus

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CHAPTER

Why Do Large Companies Not Connect to Reality?

"There is no program inside of most companies to say, let's understand why we think the way we think and whether our assumptions are still healthy or whether they're toxic," he says. "They don't have the time to think like, wow, what's really going on here? And then they get into a lot of trouble, enough trouble that they call you."

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