Many young people today are entrepreneurial and demonstrate grit and passion to create something of their own. However, investing in their business ideas often feels impossible due to the need for family approval.
So, if your target market is the younger audience, you'll need a different approach and strategy to encourage them and their family to trust you and your business offer.
In another episode of Diamond Life Mentor Uncut, Balazs W Kardos answers questions on qualifying and converting leads, especially the younger generation, in a clip with his Accelerator members. First, he wants you to become the go-to source for loan information. Ask the bank everything about the loan requirements for young people's startups.
Most importantly, Balazs encourages involving their parents. Help them build a strong case. "Tell them, 'I'm serious about this business. To show you, I'll give you half of every sale I make until the loan gets paid." That shows their commitment.
In your ads, you hit their mindset head-on. They understand saving for small things. So, you can say, "Stop saving just to spend. Save to invest in your dream life." Show them the bigger picture.
Next, assess their financial status. Don't hesitate to ask questions like, "Do you currently have a job?" or "Have you ever taken out a loan for something important?" This information will help you understand their situation better and allow you to address their concerns through your content.
Lastly, show facts that this happens in reality. Share stories of young people who changed their thinking about money and work. That is when they'll know you're offering clear, actionable steps to help them overcome their financial problems and reach their dreams.
"They had certain beliefs and certain perceptions around money, job, career, degree, and all the things that you know are pretty standard, so shift their point of view with testimonials to leverage in your ads and your content." - Balazs W Kardos
Listen to this episode to empower young entrepreneurs with practical steps to secure funding and launch their businesses by asking the right questions, creating targeted ads, shifting their mindsets, and converting them like a pro.
Key Diamond Nuggets In This Episode:
- How can you qualify younger audiences when investing in business opportunities?
- How can you position yourself as an expert to the younger demographics?
- How can you create and target ads for the younger market toward making money?
- How can you leverage personal stories and testimonials in your content?
- What can you teach the younger generation about solving financial problems?
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