7min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Manny Stotz - Frontier Markets Investing - [Invest Like the Best, EP.169]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Brands and Intangibles - What Makes Great Brands?

In coke's case, cokes the second spoken word in human language. The other inside about brands ore intangible s at large, as there's no scrappage value. If you gave me ten billion dollars to compete with coke and i don't succeed, i won't be able to givemtsetather,. yes, sixty cents on a dollar. And sorry, it's all down ther the drain. So virgin cola is literally worthless....

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