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$100K Per Month, with No Employees | Ep 482
The Game w/ Alex Hormozi
The Cost of Front
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"I was young and I was like so afraid of scaring somebody off that I just didn't want to set good expectations, all right? So half of them tried to give me to stop selling and I would refuse because I needed to sell a certain amount to hit my target. That's why it's so important to explain the cost of front," he says. "If you do this model, please, for the love of God, do that because you'll have the extra margin and it's worth having someone be with you"
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