
PERSUASION: How to Change People’s Minds
The Next Big Idea
00:00
Are You Eating TidePods?
We all have this kind of built in anti-persuasion radar. We're just highly skeptical when we think someone's trying to persuade us of something. When you tell people not to do something, it often makes them more likely to do it. As soon as we try to influence someone else's behavior, it impinges on their ability to see that behavior as driven by themselves.
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