The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

The Power of Influencer Marketing: Gymshark's Rise to Success

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

How to Leverage Influencer Content Into Paid Ads

There's a symbiosis between brand and marketing art and science Right so we used to talk a lot about art and science equals wonder is that symbiosis is where the magic happens. Even when we're designing organizations now for scale up brands We will put influencer and sponsor creator management in the brand line. And then what we love about though as you mentioned is like the partnership it then has with the paid and the CRM team because they can boost User or influencer generated content. It allows us to think about Um, let's have another thing as well.

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