3min chapter

Pfeffer on Power cover image

Ep 19 – Andrew Yang, Entrepreneur & Author. Humanity Forward

Pfeffer on Power

CHAPTER

How to Build a Strong Personal Brand

Jeff Yang: I learned that several times over and over again Jeff. about building a strong personal brand and personal branding it consists among other things of obviously appearance how you dress what your look is like Silicon Valley is famous for the hoodies but if you're going to be on the presidential campaign you have to to use a phrase look presidential, he says. "I could see this snowball effect growing where the more followers I got then the more serious journalists took me which created a virtuous cycle around press coverage"

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